In the mid-1980s, Jimmy Pike licenced many of his artworks to Desert Designs, a concept marketing company established by art teachers Stephen Culley and David Wroth. Culley and Wroth had met Pike through their art lessons in Fremantle and Canning Vale prisons. Their collaboration launched Pike as an international artist. Desert Designs produced prints, textiles, clothing and homewares featuring Pike’s bold artworks of his desert country, which embodied the colourful and expressive spirit of 1980s global fashion. Desert Designs was also a leader in the ethical marketing of Aboriginal art, promoting the artist’s name as well as labelling items with a copyright notice and information about the artwork and its meaning.

Desert Designs continues to use Pike's artwork in their products. Royalties support other artists through the Jimmy Pike Trust.